Content Marketing Strategies
Some copywriters take your words—and streamline them to be pretty and cohesive. Their copywriting might be articulate and grammatically correct—but as strategic as an oatmeal raisin cookie.
Far beyond clarity and spelling jockeys, our copywriters deliver hardcore content marketing strategy—and insight. We begin every engagement with our signature Content Strategy Session (CSS). This conversation is designed to get us thoroughly inside your client’s head—while understanding what’s in yours. We dig sideways, and we dig deep. And as we’ve gained perception, our clients have gained new perspectives.
A Winning Battle Plan
Then, we write. Through multiple strategy steps and our 35-point Quality Control process, we embed rich, chocolate-y content strategy in every word. B2B or B2C, our copywriting is an exercise in message branding: taking fragmented, disparate messages, harvesting what’s crucial, then feeding it to your audience in a way that keeps them “on story”—and aptly mesmerized.
We also offer:
- Style guides that establish a tone, a content strategy, and helpful writing conventions
- Topic creation and development for blogs, emails, and other campaign-based marketing
- Lead-generating drip marketing campaigns
Strategize With Us
Whether you’re a one-week-old startup or a 100-year-old institution, we can help you hone in on your goals, best practices, and mission. To learn more, fill out our Contact form, and we’ll be in touch!