In times of uncertainty, your messaging provides welcome clarity.
At MarketSmiths, our tagline has always been "Copywriting for Humans." Recently, that phrase has taken on new meaning. If ever there came a moment for businesses and organizations to plug into complex feelings, it’s now.
Our clients are finding creative ways to adjust to the new "normal" and keep supporting their customers. Many of these ways are vitally relevant—as they help the impacted or deliver a direct solution:
- Like a technology that helps doctors view and monitor lung damage
- Or a service that delivers reliable real-time data to hedge fund traders—so they can viably work from home
- Or a company that brings quality degree programs online—so that remote lectures, instructors, and students all shine
- Or a large non-profit that helps valuable social programs remain in the funding pipeline for donors and agency decision makers
It's inspiring to see the resilience, ingenuity, and compassion that organizations and people are displaying in the face of this unprecedented situation, and we're proud to help them with their messaging.
We're grateful that our team can work remotely and take care of the people we love. And we want to do everything we can to help our clients thrive (in both business and outlook) during these unprecedented times.
We are here if you need us. Together, we'll come out strong.
For Companies And Humans With A Plan To Thrive
Clarify Government Aid
The CARES Act offers federal relief. Along with state-sponsored aid, CARES is new and it's complicated—calling for swift clarity in your communications with business clients, partners, and others. Is your audience eligible for Payroll Protection and SBA loan forgiveness—and how do these work? How exactly do employment changes impact HR functions? When do you factor in sick leave? As incisive interpreters of complex material, we have already helped several clients write clear, easy-to-digest bulletins, newsletters, articles, FAQs, and even micro-sites that provide answers and support audience needs, now.
Build Evergreen Insights
With in-person events on pause for the foreseeable future, some of your 2020 event spend may be added to your marketing budget. To make the pivot, invest in a small library of ultra-compelling lead magnets and evergreen content. Having these at the ready will see you through this moment and beyond.
Create Webinar & Training Material
The landscape is rife with remarkable brands that emerged from crises better, faster, and stronger. In part, they spent their downtime developing new skills—and sharpening existing ones. Together, let's transform your workforce, so that when the economy roars back, you'll be ready to meet it.
Offer relief solutions
Some of your offerings may be custom-built for crisis. Maybe you empower remote work and learning. Maybe you help doctors provide better care. Whatever the case, you need lightning-fast positioning—and instant copywriting to get the word out and support. Our B2B and B2C copywriting team has successful experience with Coronavirus copywriting—and we're ready to help.