In times of uncertainty, your messaging provides welcome clarity.
At MarketSmiths, our tagline has always been "Copywriting for Humans." In 2020, that phrase has taken on new meaning. If ever there came a moment for businesses and organizations to plug into complex feelings, it’s now.
Our clients are finding creative ways to adjust and even thrive, amidst change and uncertainty. Many of these ways are vitally relevant—as they help the impacted or deliver a direct solution:
- Like a technology that helps doctors view and monitor lung damage
- Or a service that delivers reliable real-time data to hedge fund traders—so they can viably work from home
- Or a company that brings prestigious degree programs online—beyond simply putting lectures on Zoom
- Or a large non-profit that helps valuable social programs remain in the funding pipeline for donors and agency decision makers
It's inspiring to see the resilience, ingenuity, and compassion that organizations and people are displaying in the face of global pandemic, and we're proud to help them with their messaging.
We're grateful that our team can work remotely and take care of the people we love. And we want to do everything we can to help our clients to thrive, however they are positioned.
We are here if and when you need us. Together, we'll hold strong to our belief in the value you offer the world, come what may.
For Companies And Humans With A Plan To Thrive
Clarify Government Aid
Congress offers financial relief. But how to interpret the new laws as they continue evolving—and how to act? Your customers and partners will appreciate swift clarity in your communications, as things continue to evolve. Where do PPP and SBA loan forgiveness stand now? How do employment changes impact HR functions? When do you factor in sick leave? As incisive interpreters of complex material, we have helped multiple clients write clear, easy-to-digest bulletins, newsletters, articles, FAQs, and even micro-sites that provide answers and support audience needs, now.
Build Evergreen Insights
With in-person events postponed or canceled until at least mid-2021, your event spend may provide welcome fuel for your marketing budget. To make the pivot, invest in a small library of ultra-compelling lead magnets and evergreen content. Having these at the ready will see you through this moment and beyond.
Create Training Material
The landscape is rife with remarkable brands that emerged from crises better, faster, and stronger. In part, they spent their downtime developing new skills—and sharpening existing ones. Together, let's transform your workforce, so that when the economy roars back, you'll be ready to meet it.
Offer relief solutions
Some of your offerings may be custom-built for crisis. Maybe you empower remote work, learning, and sales with digital products and platforms. Maybe you help healthcare providers improve care. Whatever the case, you need lightning-fast positioning—and streams of content to get the word out. Our B2B and B2C copywriting team works extensively with technology and healthcare companies offering the solutions needed now—and we can help with a deft hand, a plugged-in team, and effortless scale.