Shine a beacon through uncertainty.

In times of uncertainty, your messaging provides welcome clarity.

At MarketSmiths, our tagline has always been "Copywriting for Humans." In 2020, that phrase has taken on new meaning. If ever there came a moment for businesses and organizations to plug into complex feelings, it’s now.

Our clients are finding creative ways to adjust and even thrive, amidst change and uncertainty. Many of these ways are vitally relevant—as they help the impacted or deliver a direct solution:

Like a technology that helps doctors view and monitor lung damage
Or a service that delivers reliable real-time data to hedge fund traders—so they can viably work from home
Or a company that brings prestigious degree programs online—beyond simply putting lectures on Zoom
Or a large non-profit that helps valuable social programs remain in the funding pipeline for donors and agency decision makers

It's inspiring to see the resilience, ingenuity, and compassion that organizations and people are displaying in the face of global pandemic, and we're proud to help them with their messaging.

We're grateful that our team can work remotely and take care of the people we love. And we want to do everything we can to help our clients to thrive, however they are positioned.

We are here if and when you need us. Together, we'll hold strong to our belief in the value you offer the world, come what may.

For Companies And Humans With A Plan To Thrive

Communicate with sensitivity

You’d like to keep customers and prospects posted on what’s happening in your world—especially as it pertains to theirs. Meet fast-cycling change with confidence and reassurance—while delivering the necessary facts.

Clarify Government Aid

Congress offers financial relief. But how to interpret the new laws as they continue evolving—and how to act? Your customers and partners will appreciate swift clarity in your communications, as things continue to evolve. Where do PPP and SBA loan forgiveness stand now? How do employment changes impact HR functions? When do you factor in sick leave? As incisive interpreters of complex material, we have helped multiple clients write clear, easy-to-digest bulletins, newsletters, articles, FAQs, and even micro-sites that provide answers and support audience needs, now.

Build Evergreen Insights

With in-person events postponed or canceled until at least mid-2021, your event spend may provide welcome fuel for your marketing budget. To make the pivot, invest in a small library of ultra-compelling lead magnets and evergreen content. Having these at the ready will see you through this moment and beyond.

Create Training Material

The landscape is rife with remarkable brands that emerged from crises better, faster, and stronger. In part, they spent their downtime developing new skills—and sharpening existing ones. Together, let's transform your workforce, so that when the economy roars back, you'll be ready to meet it.

Offer relief solutions

Some of your offerings may be custom-built for crisis. Maybe you empower remote work, learning, and sales with digital products and platforms. Maybe you help healthcare providers improve care. Whatever the case, you need lightning-fast positioning—and streams of content to get the word out. Our B2B and B2C copywriting team works extensively with technology and healthcare companies offering the solutions needed now—and we can help with a deft hand, a plugged-in team, and effortless scale.

lean into video content

Working from home, you can create video and webinar content to guide your audience and help break down complex topics. And with a strong script, content you create today will have legs, long after you return to the office. You've got the camera—we'll help you find the words.

Copywriting During Pandemic

Copywriting During Pandemic

Shine a beacon through uncertainty.

In times of uncertainty, your messaging provides welcome clarity.

For Companies And Humans With A Plan To Thrive

Communicate with sensitivity

Clarify Government Aid

Build Evergreen Insights

Create Training Material

Offer relief solutions

lean into video content

Copywriting for Humans ®

Services

About

Humans We Help

Top Industries

White Papers

Featured

Blog Hits

Writer’s Block? How to Boost Your Creativity in 8 Minutes

You Might As Well Not Write It (Or: What Can A Great Blog Do?)

How to Tackle a Blog Post (You Don’t Want to Write)

Content Types

Us vs. Them

Content Types