Copywriting for Enterprise
As an enterprise-scale company, your copywriting and content marketing requirements are anything but static: as different initiatives kick off, your internal team or existing agencies may not be able to handle the shifting, often-relentless demands.
You want copywriters and content strategists who deeply understand your business goals—and have the skills required to deliver them. Even better, you'd love if these resources could ebb and flow with your needs—which can ramp up or pull back unpredictably.
That's where MarketSmiths comes in. We're a dedicated copywriting agency equipped to plug into existing enterprise content requirements—without the headache of finding, wrangling, and editing freelance or contract writers.
We successfully service exclusive, multi-year contracts with some of the largest companies in the world. With elite quality control, the skills (and scale) to complete large projects on tight deadlines, and the know-how to satisfy multiple stakeholders, our services are a joy. With several ways to engage, you get an on-demand solution.
Benefits of Working With Us
Functioning as an extension of your team, MarketSmiths augments your staff for growth marketing campaigns, high-volume / high-quality copywriting services, one-off projects such as website relaunches, and more. You get more done with less overhead.
Your copywriting team tosses the quality bar high against the sky—and holds it firmly there. How? By deeply getting 3 things: your brand, your audience, and your trickiest subject matter. Our process makes us that elusive breed of copywriter: a sure thing.
We work across complex industries, speedily discovering the necessary insights to hand you crisp, consistent, dazzling copy. All you have to do is give us your marching orders, lightly review draft after solid draft—and watch your numbers (traffic, leads, revenues) rise.
Opening an Account With MarketSmiths
Some clients know exactly what they want. Others want copy support, but they’re a little less clear on the what, where, and when. For the latter, we’d recommend opening an account with MarketSmiths.
Our most flexible solution gives you every possibility under the sun. If you’re not sure of your copy priorities and want the freedom to vary things up, this is the option to choose.
Together, we'll set a budget. You make requests, and your dedicated copywriting team delivers draft after polished draft. We'll simply notify you when it’s time to replenish your balance.
From the start, you can choose anything from our extensive menu of products and services. One week, you might request an ebook. The next, you might ask for a byline—and a trio of speaker submissions for an upcoming conference.
Maybe you’ll pause the pace for a week or a month...then ask us to kick in some content strategy, edit a one-pager, rewrite a sales deck, or fulfill an ad campaign. Whatever you’d like, we deliver it quickly, efficiently, and strategically—with no handholding required.
Some clients want us to follow their lead. Others are looking to us for direction. We can do both. Maybe we'll write a series of blog posts (using topics we pitch)—and then convert them into an ebook or course guide. Maybe you want to repurpose old assets into new ones, with more shine—like Aladdin’s lamp.
Some clients take months to use up their budget; others do so in weeks. Your account never expires, there’s no rush to deplete it, and renewals only happen with your consent.
It makes total sense that you might be skeptical: after all, complex subject matter can't (and shouldn't) be mastered overnight. Here's the cool thing: we don't need to DO what you do. Nor do we need to become subject matter experts (SMEs). We simply need to build an efficient bridge to your target audience, using words. Successful writing lures your audience to the exact message that best serves your brand today. End of story.
If you're still wondering HOW, it's simple: we apply a marketing mindset to journalistic-style inquiry. We deep dive into your material—coordinating conversations (with marketers, leaders, and SMEs), review (of existing assets, competitive sites, etc.), and research. After a few focused sessions, we won’t know how to do your job—as well we shouldn't. But we WILL know how to position you in a way that's engaging and persuasive.
Goodness; yes. First, congratulations on being so industrious! Second, holy overwhelm!! We’re always excited about lending arms’ length perspective to partners. We can definitely help you get clear on 1) what to discard, 2) what to update, and 3) what to repurpose. What’s more, we’ll do the work—and soon, that mountain will be your edge.
Great questions! An account matches the ebb and flow of your needs, minus any guesswork. When those needs are clobbering you, we scale our team to provide maximum support. When there’s little going on, we simply stand by—without costing you a penny in overhead. Everything is flexible and open-ended, which keeps things moving—without boxing you in.
Retainers (which we don’t offer) call for monthly spend regardless of work accomplished (or your needs). Accounts are more client friendly. Like a gift card, you replenish funds ONLY when you’ve exhausted the existing balance. That could take a few weeks—or many months.