An employee manual is almost always a rich minefield of opportunity.
But if you’re like countless companies around the world, your employee manual falls short:
How do you dial this back? How do you uncover latent opportunity—and reap the gains into a muscular organization?
There’s a better way to convert all hires into allies—and brand evangelists. At MarketSmiths, we conduct employee manual writing that imparts joy—not stuffy legalese. They don’t just tell employees what to do and how to do it. Instead, they motivate new hires by way of the crucial, humanizing why.
If we were overhauling yours, here’s how it would work. First, we’d restructure your content—sifting convoluted sections into a simple format that makes things easy to find and follow.
Next, we reinvent your HR policy persona and voice. We eliminate the schoolmarm—replacing with authenticity, honor, and respect. Where your existing manual is rife with “don’ts,” we pepper it with meaningful do’s. We say what you need to once (vs. eight times), and we say it powerfully, succinctly, and with delight.
Finally, we leave your policies and procedures firmly intact. As copywriters, we are the messengers—not the rule makers. With a former lawyer at the helm, we’ll follow the rule of your law—if not the letter.
We’ve accomplished this process for a handful of household brands, whose names we can’t share. We would be delighted to do this for you as well.
Presto: your notoriously bureaucratic HR document becomes a sharply honed instrument that reinforces branding, solidifies internal strategy, invites new employees into a welcoming community, and reaffirms the choice they’ve made to work for you. Talk about leveraging your human resources.
Interested in harvesting operational efficiencies—and transforming your organization into a leaner, more employee-friendly machine? Fill out our Contact form, and we’ll be in touch!