It depends. We can generate blog topics for your approval, or write based on pitches you provide if you need specific topics covered. As creative thinkers who are fascinated by the way people consume content at every stage, we’re more than happy to come up with topic ideas, especially after the first few months of our partnership—once we’ve learned how you and your team think and what your audience needs or wants to know. We also realize that some blog posts require a client’s authority and expertise, honed over years in the industry. In this case, we can fine-tune blog post titles from a general topic concept, or take your brief and run with it.