How do you find and channel our voice?

With great care—and the delight of discovery. More specifically, if you have branding guidelines with a tonal component, we’d carefully review these prior to discussion. Every new client (regardless of tonal guidelines) receives our tonal questionnaire, to be completed prior to the Content Strategy Session, or kickoff call. We then use your responses as a springboard to clarify assumptions and ensure we’re aligned. Finally, our first piece (a prototype, if you will) serves as a testing ground; your comments on this will reveal any further gaps so we can accurately represent your brand to your most urgent audience.