Learning about a new business is always exciting. But what inspires us more is the challenge of creation. Our content strategists and copywriters are hunting for an “aha!” moment—or 12. When we hit them, our brains light up like exploding diamonds in a video game.
- Sometimes, we get it with the initial consultation, as with a tech startup that you know is going to be a hit.
- Sometimes, it doesn’t happen until 1:50 into a two-hour content strategy session.
But it always happens. After that, the copy becomes a beautiful afterthought.