Isn’t all commercial content the same?

Or, as a friend of MarketSmiths once asked, “With a quarter of a million words in English, what makes our writers qualified to pick and choose? Is there mind reading involved?” Sort of! As with any craft, the more you do it, the sharper you get. Our copywriters have spent two cumulative centuries building up to your copy project. We’ve leveraged commercial content to produce hardcore conversions for over 800 clients, and counting. We know how to engage the reader’s brain, build logic, add charm, smooth rough edges, and—most importantly—cut.