What’s the difference between an account and a retainer? What’s the advantage of an account?

Great questions! An account matches the ebb and flow of your needs, minus any guesswork. When those needs are clobbering you, we scale our team to provide maximum support. When there’s little going on, we simply stand by—without costing you a penny in overhead. Everything is flexible and open-ended, which keeps things moving—without boxing you in.

Retainers (which we don’t offer) call for monthly spend regardless of work accomplished (or your needs). Accounts are more client friendly. Like a gift card, you replenish funds ONLY when you’ve exhausted the existing balance. That could take a few weeks—or many months.

MarketSmiths ®

Copywriting for Humans ®

Digital by MadPipe. Photography by Chellise Michael.

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