We’ve no doubt your intern/English major/essay wiz is amazing. We just suspect he hasn’t mastered copywriting, yet. Just because someone’s got a way with words is no guarantee they’ll be able to use them to forge branded, integrated strategy. Powerful copywriting entails a) extreme comfort with the content type (e.g. case study, web copy, blog post, ghostwritten article, Powerpoint deck), b) a keen head for enterprise, and c) absolute clarity on how words enter the reader’s brain, dance with the heart, and result in a clear-cut decision to read, share, like, download, fill out a contact form. Let us do that for you–and let your intern employ his charm in a different realm!