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FAQ

Frequently Asked Questions

Can you tell me more about MarketSmiths?

A copywriting agency? That's awesome! What unifies your work? A fervent devotion to crafting content that captivates. If it’s got words, we can tackle it. Whether your content is for customers, clients, employees, the masses, or esoteric insiders, we’ll strategize and execute it with our trademark verve. What’s more, when you hire MarketSmiths, you don't hire one particular writer. You get a copywriting team.

Do you use questionnaires in your Content Strategy Sessions?

It depends. For smaller projects, we prefer to follow our asset review with two-way conversations and the rich gems they inevitably uncover: hidden insights, crucial nuances, and the stories that bring your solutions to life. If your project scales across multiple brands, departments, or locations, then questionnaires become a real necessity. In these instances, we would like to weigh in on and/or write discovery questionnaires—and prefer to have a few SMEs (subject matter experts) on hand for continued exploration.

For blog ghostwriting, who generates the topics? Who does the research?

Great question! Most of the time, it's a collaboration. It might skew toward us (generating blog topics for your approval), or toward you (if you're that rare client with specific ideas). As studious sleuths and creative thinkers, we’re more than happy to research and craft topics for you--and wrap the effort into our engagement. We also realize that some blogs require a client's natural authority, thought leadership, and/or source material. In this case, we can fine-tune blog post titles from a general topic concept, or take your title and run with it. We use our blog ghostwriting kickoff to define a process, then stick to it.

How does payment work for copywriting services?

For all copywriting services, we accept credit cards, ACH wire transfers, and checks.

How do we know our marketing copy will be as envisioned?

The short answer? You don’t. We can’t guarantee that we'll deliver exactly what you imagined. That said, we will deliver the most engaging, brand-aligned, and actionable marketing copy we've got. If it's not right on the first try, you get two rounds of edits:

  • 85% of our clients are thrilled with their first take.
  • 10% more love the second iteration.
  • 4.5% of the remainder are grateful for their third round, when we nail it.
  • The remaining one-half %? Yeah. We discuss, understand where the differences lie, and part amicably.

Additionally, you can browse through our portfolio, read what happy clients say, and trust that we've thought a LOT about how to do the job effectively and with extreme pleasure.

Do you do any PR work such as placement in trade publications, mainstream media, etc.?

No, we focus on strategic execution. We've made the occasional introduction to an editor we happen to know, but cultivating pitch-worthy relationships with media is explicitly not in our wheelhouse.

What’s special about your Content Strategy Session (CSS)?

A lot! We leave few stones unturned, diving into strategies, eliciting case studies, testing assumptions, and walking away with a thorough understanding of what "success" looks like—for you, for your teams, and for readers. The process is unusually thorough, and it enables your copy and content to act like a heat-seeking missile—reaching intended targets with precision, power, and velocity.

How do you pick your copywriters?

We love this question! After all, talent is the difference between content that sinks (or stinks) and content that soars, and we never forget it. That’s why at MarketSmiths, we accept only writers showing raw talent. We look for whether new copywriters:

  • Are able to express vividly, leveraging soul v. words
  • Have a knack for enterprise, in all its delicious nuances
  • Can efficiently structure phrases, sentences, paragraphs, pages, and whole websites
  • Have an absence of bad habits

If you're interested, take our copywriter's test!

Does your team utilize a project management app?

Of course! We use an internal system to track milestones and daily progress—and an external system to share with clients, when warranted. Both enable clear, consistent tracking without overloading clients (or ourselves) with unnecessary detail. When clients have requested a different system, we are always happy to oblige, while maintaining our internal tracking. If we need something from a client, we typically send you a good old-fashioned email (vs. an automated nudge).

We’ve already written our web copy (or we hired a copywriter that didn’t work out). Can you edit? Please?!

Sure! But take heed: 9 times out of 10, we scrap existing web copy, and start from scratch. It all depends on whether the structure is solid—and the development useful. A lot of times, it's not. If you already have a start, definitely send it to us. We'll mine it for any nuggets of insight, and then mine your (live) brain for the rest. If you don't, then by all means save your team the struggle. You can turn the job over to our rigorously vetted, quality-guaranteed team, and end up with a product that's 8,000% better—without moving a (typing) muscle. It's fun—and far more conducive to focusing on your real role.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

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Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.

'TED

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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