Frequently Asked Questions
A copywriting agency? That's awesome! What unifies your work? A fervent devotion to crafting content that captivates. If it’s got words, we can tackle it. Whether your content is for customers, clients, employees, the masses, or esoteric insiders, we’ll strategize and execute it with our trademark verve. What’s more, when you hire MarketSmiths, you don't hire one particular writer. You get a copywriting team.
It depends. For smaller projects, we prefer to follow our asset review with two-way conversations and the rich gems they inevitably uncover: hidden insights, crucial nuances, and the stories that bring your solutions to life. If your project scales across multiple brands, departments, or locations, then questionnaires become a real necessity. In these instances, we would like to weigh in on and/or write discovery questionnaires—and prefer to have a few SMEs (subject matter experts) on hand for continued exploration.
Great question! Most of the time, it's a collaboration. It might skew toward us (generating blog topics for your approval), or toward you (if you're that rare client with specific ideas). As studious sleuths and creative thinkers, we’re more than happy to research and craft topics for you--and wrap the effort into our engagement. We also realize that some blogs require a client's natural authority, thought leadership, and/or source material. In this case, we can fine-tune blog post titles from a general topic concept, or take your title and run with it. We use our blog ghostwriting kickoff to define a process, then stick to it.
For all copywriting services, we accept credit cards, ACH wire transfers, and checks.
The short answer? You don’t. We can’t guarantee that we'll deliver exactly what you imagined. That said, we will deliver the most engaging, brand-aligned, and actionable marketing copy we've got. If it's not right on the first try, you get two rounds of edits:
- 85% of our clients are thrilled with their first take.
- 10% more love the second iteration.
- 4.5% of the remainder are grateful for their third round, when we nail it.
- The remaining one-half %? Yeah. We discuss, understand where the differences lie, and part amicably.
Additionally, you can browse through our portfolio, read what happy clients say, and trust that we've thought a LOT about how to do the job effectively and with extreme pleasure.
No, we focus on strategic execution. We've made the occasional introduction to an editor we happen to know, but cultivating pitch-worthy relationships with media is explicitly not in our wheelhouse.
A lot! We leave few stones unturned, diving into strategies, eliciting case studies, testing assumptions, and walking away with a thorough understanding of what "success" looks like—for you, for your teams, and for readers. The process is unusually thorough, and it enables your copy and content to act like a heat-seeking missile—reaching intended targets with precision, power, and velocity.
We love this question! After all, talent is the difference between content that sinks (or stinks) and content that soars, and we never forget it. That’s why at MarketSmiths, we accept only writers showing raw talent. We look for whether new copywriters:
- Are able to express vividly, leveraging soul v. words
- Have a knack for enterprise, in all its delicious nuances
- Can efficiently structure phrases, sentences, paragraphs, pages, and whole websites
- Have an absence of bad habits
If you're interested, take our copywriter's test!
Of course! We use an internal system to track milestones and daily progress—and an external system to share with clients, when warranted. Both enable clear, consistent tracking without overloading clients (or ourselves) with unnecessary detail. When clients have requested a different system, we are always happy to oblige, while maintaining our internal tracking. If we need something from a client, we typically send you a good old-fashioned email (vs. an automated nudge).
Sure! But take heed: 9 times out of 10, we scrap existing web copy, and start from scratch. It all depends on whether the structure is solid—and the development useful. A lot of times, it's not. If you already have a start, definitely send it to us. We'll mine it for any nuggets of insight, and then mine your (live) brain for the rest. If you don't, then by all means save your team the struggle. You can turn the job over to our rigorously vetted, quality-guaranteed team, and end up with a product that's 8,000% better—without moving a (typing) muscle. It's fun—and far more conducive to focusing on your real role.