Business writing often drones on and on, and official communications have sometimes needed warning labels. We're jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand's audience with joy, hope, and delight.

Through numerous examples of commercial enterprises' successful engagement with their audiences, Copywriting for Humans, examines what they're doing to connect, inspire, and motivate their clients to action.