Manifesto Writing

Call forth a new paradigm.

At their core, all companies offer a solution. Some solve issues that peck at us now—or will soon be borne into a future left unattended. Others dish up simpler fare, providing products and services that make life better. 

But the best companies don’t stop there. They offer an entirely new way forward. A visionary ecosystem, fully sprung. Beneficiaries gain, the company sustains itself, and a new paradigm rises. 

Only first, the world needs to know. 

Whether set aflame or worded with quiet resolve, worthy manifesto pages are powderkegs of intention. Their job? To dip your audience in relevant context—then set their imagination alight with every exhilarating possibility. 

Clarify who you are—and what matters.

A true manifesto isn’t about products and services. It’s about beliefs and values. In other words, what do you stand for? What ineptitude or injustice are you fed up with? Who are you committed to serving, and why? When answered with clarity, these are the questions that disrupt cultures—and set revolutions in motion. 

In doing so, they’ll make your brand memorable, and ultimately, legendary. 

Make smarter decisions, faster.

“To thine self be true.” This bit of wisdom isn’t just for people—it’s for companies, too. But amid the daily digital deluge, it’s easy to lose your way. With the world around you moving quickly, how do you prioritize your goals, iterate on your offerings, and judge opportunities? Easy. Your manifesto keeps you on track, glimmering soft and true: an unerring north star. This is who you are, and here’s what your team aspires to achieve every day. 

With it, you can never lose your way. 

Attract the right people—and keep them.

We humans like to think we’re rational creatures. But it’s emotions that drive our actions. That’s true for us as consumers (the products, services we buy, the brands we prefer) and producers (what we want to make, the companies we want to work for). 

An effective manifesto gets talent to flock. Use one to get the best people to grow into your orbit—and keep them firmly there. 

Crafting a manifesto that rouses excitement and catalyzes action is no easy feat. But it can be done—and we’re here to help you do it. Get in touch—and let’s set the world on fire together.


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Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.

TED Talk: Copywriting for Humans by Jean Tang of MarketSmiths
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