This is how it works.

copywriting process

Our Process

Your Copy and Content Creation Process

Bravo! You’re embarking on a lucrative journey. We applaud every refresh, update, and new launch. After all, you’re creating a sales engine. Now let’s make sure it delivers.

Relax, We Can Drive This

For copywriting and content needs, we utilize a proven process, ensuring your team gets ROI-driving content every time.

Beyond results, we pride ourselves on our flexibility. Because we work across regions, we’re adept at accommodating time zones, localizing language, and adjusting messages and tone to relevant cultures—including translating any of our copy into Spanish.

No matter what (or how much) you need, we get it done: on demand. This includes applying brand taxonomy and messaging hierarchies; unifying content across channels; adapting pre-existing work to new campaigns or updated market approaches; and writing net-new short- and long-form work with unshakeable, compounding success.

Ultimately, we are driving the crystallization of five things within every page and piece: 1) attention (look here), 2) engagement (read this), 3) trustful rapport (follow me), 4) urgency (for a better future awaits you), and 5) action (it’s within easy reach).

Step 1.

You get a dedicated team.

Lead writer, content strategist, supporting writers, project manager—regardless of your content initiatives, we hand-pick the ideal team for the job.

Step 2.

We craft your content strategy with custom-built workflows.

Next, we get to know your team’s needs and quirks, building just-for-you workflows for each deliverable and campaign. We’ll kick off each effort with an optimal mix of topics, briefs, calls, and more—or nothing. We’ll also plug into preferred software, sharing prototypes or outlines (as needed), and touching base as often or little as befits the work.

For the work itself, we get down to brass tacks, clarifying with razor-sharp precision exactly who we’re writing for—and understanding their objectives, challenges, aspirations, motivators, and other things that will help us draw them to you, in a surprisingly customized way. 

Step 3.

We develop your content.

Time to write. You’ll get a high-quality prototype back in short order, marked up with useful comments to explain our thinking and help you sell it into your stakeholders.

Step 4.

You give honest feedback. We iterate.

You’ll tell us what’s working and what’s not. We adjust accordingly, and continue delivering your content in batches, making lightning-fast revisions as we go.

Step 5.

We deliver your content, polished to perfection.

You end up with beautiful, publish-ready content that’s on brand, on budget, and on time. We’ll even spot-check your final visuals to ensure they maintain the integrity of the content.

Step 6.

Rinse and repeat.

You can plug into our process whenever you need new content. It’s simple, effective, and built with your needs in mind. 

In time, you may feel like we’re part of your company: one with mind-reading capabilities, but without overhead or managerial responsibility.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

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Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.

TED Talk: Copywriting for Humans by Jean Tang of MarketSmiths
Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.