It’s here, and we’re ready to make the most of it.
No doubt you’ve heard the buzz about AI-driven writing services, such as ChatGPT and Bard. Maybe you’ve given them a try, and, like us, have discovered that the output can be surprisingly coherent (for a bot). By now, you might even be pondering how you can incorporate AI into your content marketing and copywriting initiatives in a way that’s consistent, helpful, and profitable.
If so, you’re not alone. Our team of content strategists and writers at MarketSmiths is keeping up with the capabilities of AI copywriting technology, and here’s what we’ve found:
- The tech has the potential to cut down on research time. When you’re writing across industries like we are, this translates into saving clients time and money.
- It gives answers fast. Answers that a writing team well-versed in rigorous research practices can fact-check for accuracy (and, for now, a human back-up is still advisable).
- While not inherently creative, the tech can generate informative and logical first drafts—if fed the right insights. And these skeleton drafts can serve as a starting point for the strategic and creative process.
In short, like the dictionary, thesaurus, or word processor that preceded it, the AI writer is a tool — and one MarketSmiths considers an ally in our mission to give you the most effective copywriting and content possible.
Google’s search engine hasn’t eliminated the need for expert researchers. Surgical robots didn’t kick surgeons out of the operating room. And AI bots won’t supplant the need for insightful content strategists and copywriters who can join you in a conversation, learn your goals, extract both major and nuanced insights, channel your brand, and generate humanized copy that connects your business powerfully to the people you serve.
For a team of strategic, cutting-edge writers who leave no stone unturned in crafting words with lasting business value, contact MarketSmiths today.