Portfolio of Content Writing

Portfolio: Hospitality | Lifestyle

Hospitality & Lifestyle Copywriting

Where branding meets marketing—we can capture that juncture

Your Customer Deserves the Good Life Let’s Show Them What You Mean

The big question in lifestyle copywriting is this: Whether you’re selling products or services, how do you make your approach to the good life rise high above the rest? How do you position these as premium, so that you can fire up customer imagination—and carve out an ever-expanding niche?

Lifestyle copywriting is special—and it’s particularly so to us. Founded by a former luxury travel writer, we are perfectly at home beautifying (and strategizing) deep-rooted pursuits of passion. Food, drink, travel. Art, lighting, interior design. Fitness, wellness, spas. Beauty and fashion. Cars and sports. There is little we haven’t covered—and we’re infinitely hungry to absorb and (mentally) consume new brands, products, and realms.

Lifestyle Content Writers

Exciting Products, Gratifying Work

We’ve helped launch a line of high-performance copper cookware, matched the friendliness and accessibility of a Willamette Valley winery, and written dozens of information-rich product pages for the no. 1 fitness supplement brand in Northern Europe.

We’ve sold cruises on behalf of a top-rated catamaran company in Barbados. Nine kilometers up the shoreline, we helped a 60-year-old Barbados luxury resort to attract repeat visits—and deepen customer loyalty.

We grasped the intricacies of color temperature for some of the most beautiful indoor lighting we’ve ever seen. We happily channeled our inner art student to represent a 5th-century, French-born fine art supply company—and deliver a brand refresh, and a product-description jumpstart. We wrote mouth-watering copy to pair with an apres-ski menu for a remarkable raw bar in Park City, Utah.

On the enterprise side, we amassed a team to write 90 location-specific pages for a new brand acquired by the Wyndham Hotel Group. Occasionally, we write about new-model Audis and Mercedes. And we are proud to be the copywriting team behind Hertz—and its associated brands.

Read on for select samples—chosen from a wide world of B2C copywriting.

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Canson

Our Client Few brands we’ve worked with have a story as rich as Canson’s. Its first paper mill, founded in 1557 by the Montgolfier family, created the lifting envelope used for the first untethered hot air balloon flight. Since then, Canson’s star has only risen.
image from doordash's website

DoorDash

Our Client DoorDash is a unicorn startup, with the enviable status of leading the increasingly crowded food delivery market. When Merchant Growth Marketing brought us on board to write TOFU, MOFU, and BOFU content for restaurants, we were eager to serve up deliverables that would move the needle: measurably and dramatically. 
website copywriting

Flaneur Wines

Our Client Flâneur (Fr. noun): a leisurely wanderer, a worldly explorer, a connoisseur of life  Nestled in rolling, gorgeous Willamette Valley, Flâneur Wines was founded by a wanderer that found heaven on earth no-frills winemaking. He compiled a team of hard-working people that share his passion—and together, they manifest terroir.
lighting copywriters

Ketra

Our Client Have you ever seen how light—simply light—can sculpt, frame, and alter any object? If you have, you’ve witnessed the minor adjustments that can warm up a kitchen, brighten a human complexion, even intensify a painting. Breakthrough innovations marry art to science—and that’s certainly the case for Ketra’s advanced LED lighting technology.
restaurant website writers

RIME Raw Bar

Our Client The proprietors of renowned Utah restaurant Tupelo Park City were preparing to launch their next project: a ski-in raw bar on the slopes of Deer Valley. Unlike other regionally-skiable seafood, RIME would have a distinctly New England vibe.
Dorothy’s new product line is irresistible—on and off the page.

Savencia Fromage & Dairy

Our Client Buttery Bries. Creamy Camemberts. Award-winning blues. Savencia Fromage & Dairy has been creating specialty cheeses since 1956—and since 2017, MarketSmiths has helped the brand tell its story.  Our Challenge  In collaboration with a famed French affineur, Savencia perfected four new wheels of cheese for one of their most beloved brands, the iconic, flower-shaped Dorothy’s® Cheese.
Coppersmith

World Coppersmith

Our Client A Minneapolis-based manufacturer of high-end copper and copper-alloyed products, World Coppersmith is constantly expanding its product line, (literally) forging new products, from bathtubs to tabletops to cookware. Case in point: the company had just created a new line of entry-level performance copper cookware, and chose MarketSmiths to write the product descriptions.
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Wyndham Hotel Group

Our Client In 2018, we heard the exciting news that the Wyndham Hotel Group would be spun off as a pure-play hotel portfolio company. We are bullish on this company, their diverse collection of brands and properties, their generous rewards program, their friendly but hard-working culture, and their strategic marketing chops.
Madison Square Garden

Madison Square Garden

Synopsis At Madison Square Garden, VIP guests in corporate suites can pre-order food, wine, liquor, and cocktails before Rangers and Knicks games and concerts. But in 2015, the ordering system was antiquated and slow, with limited information and a fax machine (!).
Print Copywriting

Austrian Tourism Office

Print Copywriting One of our longest-standing clients, the Austrian Tourist Office (ATO), was launching “Austrian Wine Month,” a NYC-wide event for which they needed a 12-page brochure, a media campaign, a postcard, an insert, and a handful of ads.
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Silver Moon Barbados

Synopsis Picture sailing near Barbados in a crisp white catamaran. Bubbly locals hand over cocktails, making idle or fascinating chit-chat. The ocean mist tickles your back beneath the warm Caribbean sun. You dive in, and snorkel with sea turtles and shipwrecks, subsumed by the aqua sea.
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SB Beauty

B2B Website & Digital Copy The Synopsis Many businesses service different types of clientele. But a copywriter can usually strike a similar tone for them all. Not true with SB Beauty. The Copywriting Challenge Makeup artist/founder Sharon Becker needed to sound rigorously aloof for her commercial clients: creative directors in the shrewd world of fashion and branding.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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