Portfolio of Content Writing

Portfolio: Hospitality | Lifestyle

Hospitality & Lifestyle Copywriting

Where branding meets marketing—we can capture that juncture

Your Customer Deserves the Good Life Let’s Show Them What You Mean

The big question in lifestyle copywriting is this: Whether you’re selling products or services, how do you make your approach to the good life rise high above the rest? How do you position these as premium, so that you can fire up customer imagination—and carve out an ever-expanding niche?

Lifestyle copywriting is special—and it’s particularly so to us. Founded by a former luxury travel writer, we are perfectly at home beautifying (and strategizing) deep-rooted pursuits of passion. Food, drink, travel. Art, lighting, interior design. Fitness, wellness, spas. Beauty and fashion. Cars and sports. There is little we haven’t covered—and we’re infinitely hungry to absorb and (mentally) consume new brands, products, and realms.

Lifestyle Content Writers

Exciting Products, Gratifying Work

We’ve helped launch a line of high-performance copper cookware, matched the friendliness and accessibility of a Willamette Valley winery, and written dozens of information-rich product pages for the no. 1 fitness supplement brand in Northern Europe.

We’ve sold cruises on behalf of a top-rated catamaran company in Barbados. Nine kilometers up the shoreline, we helped a 60-year-old Barbados luxury resort to attract repeat visits—and deepen customer loyalty.

We grasped the intricacies of color temperature for some of the most beautiful indoor lighting we’ve ever seen. We happily channeled our inner art student to represent a 5th-century, French-born fine art supply company—and deliver a brand refresh, and a product-description jumpstart. We wrote mouth-watering copy to pair with an apres-ski menu for a remarkable raw bar in Park City, Utah.

On the enterprise side, we amassed a team to write 90 location-specific pages for a new brand acquired by the Wyndham Hotel Group. Occasionally, we write about new-model Audis and Mercedes. And we are proud to be the copywriting team behind Hertz—and its associated brands.

Read on for select samples—chosen from a wide world of B2C copywriting.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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