Portfolio of Content Writing

Portfolio: Real Estate

Commercial Real Estate

Leasing, lending, investing, building.

Funding. Tenants. Newfangled Approaches. Let’s achieve your goals through copy.

Raising funds. Developing buildings. Drawing new tenants. Reinventing the paradigm of this traditional business in some powerful, tech-driven way. Commercial real estate copywriting often takes savvy in a number of disciplines, including finance, the law, tax policies, technology, business strategy, commercial interests, and plain old b2b copywriting. That’s what MarketSmiths has.

We’ve written a steady flow of investor decks for CRE investment entities, including REITs, joint ventures, and limited partnerships. We’ve penned streamlined explanations of 1031 exchanges, covered the new Opportunity Zones carved out by federal tax law, and scoured our local press (e.g. The New York Times) for of-the-moment CRE subject matter—and struck gold.

Commercial Real Estate Content Strategy

We’ve written nearly two dozen websites for a property development company that makes new acquisitions bimonthly. The websites are wonderful to write—and fun to make 100% distinctive, no matter how similar the layouts, amenities, buildings, or locations.

We reinvented branding for a startup that is, in turn, reinventing CRE valuations. We helped a technology-driven property management startup sprout newfound digital legs—and we continue executing on their marketing needs, as they scale and grow. We helped another tech-driven startup stay vague—keeping their business model confidential, while crisply positioning the benefits of a potential partnership.

For old-school CRE, we helped at least one remarkable commercial office brokerage brag about their achievements—and see firsthand that it’s possible to draw new business digitally (and beyond word-of-mouth networking).

Explore our commercial real estate copywriting.

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B6 Real Estate

Our Client The model for New York City commercial real estate (CRE) transactions hasn’t materially changed in 40+ years. B6 Advisors set out to break the mold—and emerge with fanfare. Fortunately, making a splash is nothing new to these founders.
relocation service page copy

Norman Bobrow

Our Client Fierce advocacy. Hard-won relationships. An unshakable reputation. These are the hallmarks that have made Norman Bobrow & Company Inc. a trusted name in NYC commercial real estate leasing.  For 40 years, Norman Bobrow has been fighting the good fight—now, with a website that lives up to their work.
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Level One Holdings

Synopsis New York City is filled with them. Dilapidated lots. Churches in need of repair. Buildings that need updating, that have fallen into the hands of the next generation. Brooklyn-based Level One Holdings scouts these properties out–and transforms them into residential gems.
George C Scott Estate

The Meadow

Synopsis When the stakes are high, so are the expectations. At 14 acres, with a bridge, gatehouse, main house, gardens, stables, groomer’s quarters, pool, pool house, bridle path, and meadows, this estate, formerly owned by famed actor George C.
Sotheby's International Realty Listing Copy

Sotheby’s International Real Estate

Synopsis Perhaps the most prestigious name in international real estate harks back to a lauded 270-year-old auction house. Now under independent ownership, Sotheby’s International Real Estate (SIR) is home to some of the biggest luminaries in the business. Content Writing Challenge SIR turned to MarketSmiths to write a commemorative 40th anniversary advertorial for a glossy New York City publication.
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Panco Management

Synopsis When a New Jersey real estate developer acquires a new rental asset, one of its top priorities is launching a marketing site that showcases the community’s highlights–and is aligned with the developer’s growing brand. In spring and summer 2017, the developer made a string of acquisitions–and asked MarketSmiths to write first one website…then all nine.
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LMA Group

B2C Website & Digital Copy Synopsis All of the residential spaces built or renovated by LMA Group have one thing in common: they exude a sense of ease and luxury. These townhouses, terraces, rooftops, lobbies, and 2-or-more combined apartments are the result of unusually collaborative owner-contractor relationships.
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Manhattan Concrete Design

B2B Website & Digital Copy Synopsis Manhattan Concrete Design represents the upper echelon of concrete floor services. The NYC-based company leverages flawless systems, high-end equipment, impeccable service, and decade-long experience into consistently stunning results. The Copywriting Challenge The copy for MDC’s old website was (pun intended!) pretty concrete.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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