Portfolio of Content Writing

Portfolio: Technology

Technology Copywriting

Predictive analytics. Neural networks. True AI. Let us turn your rigorously developed technology into crisply realized benefits.

The Future is in Your Hands Put Your Copy in Ours

When it comes to technology copywriting, there is a tendency to lean into acronyms and other jargon. Engineers (and the marketers that love them) might be tempted to take an overly linear approach—and to focus on the robust and advanced features inherent in your software or your hardware. Guilty as charged. Right?

We get it. But we have kind of a different idea. Why not ditch the jargon, paint a more contextual (less linear) picture, and convert your magnificent features into powerful benefits instead—ones that are briskly motivating and cleanly understood?

We can do that. And we've done it many a time, for tech-savvy readers, non-tech leaders, end users, and the myriad of people in between.  

We excel at demystifying complex innovations, from automation to robotics—and crisply explain how they'll irretrievably alter our lives. Say you have a SaaS to promote. Or you pull rabbits out of a hat, with predictive analytics. We'll think you're fascinating—and then we'll get down to brass tacks.

We’ve taken the buzz out of the blockchain, while marveling at the power/potential of machine learning. We've posited the future of recruiting, of global trade, of the digital workforce (and we're a little worried, just like you).

Technical Writing

We’ve been delighted to learn how the wonder of AI can shave weeks off of complex valuations—and make them more precise. We’ve conjured the cars of 2025—and the automotive assistants that will help us make the most of them. We’ve explained the evolution of ad tech, explored failures in cybersecurity, told a story or two about IT infrastructure. We can sling around terms like cloud migration, code validation, and cognitive arbitration, and enlighten you on many of their virtues.

We love absorbing what you do, extracting the insights that inform your best strategies, and executing these with clarity and shine. Read on for select samples—chosen from a ripe sea of discovery.

Read on for select samples—chosen from a ripe sea of discovery.

Thinks You Need To Know About ESEF

Tangelo

Client: “We wanted to professionalize our international presence” A leading platform for collaborating in-house to generate beautiful regulatory and shareholder-facing documents, Tangelo Software makes life easier for corporations around the world. With a powerful knowledge of Investor Relations personnel—and their specific needs, the company has proudly grown from Dutch roots to offices across five continents. 
Digital transformation

PeopleDoc

Client Known for smart and capable HR products, PeopleDoc—now part of UKG (after the mega-merger of parent company Ultimate Software and Kronos®)—makes life simpler for corporations around the world. Marrying elegant design with the latest in cloud technology, PeopleDoc’s software is popular with customers from Starbucks to American Express. 
Technology isn't just changing. It's changing us.

Kintone

Our Client Michelle Adams, Sr. Content Specialist at San Francisco-based Kintone, is a busy marketer. To rapidly build a customer base in a competitive SaaS space, she needs to generate a variety of content, from digital ads and blog posts to ebooks, webinars, and more.
image from doordash's website

DoorDash

Our Client DoorDash is a unicorn startup, with the enviable status of leading the increasingly crowded food delivery market. When Merchant Growth Marketing brought us on board to write TOFU, MOFU, and BOFU content for restaurants, we were eager to serve up deliverables that would move the needle: measurably and dramatically. 
Ezra

Ezra

Our Client Ezra is a medical technology startup that’s taking on cancer in a big way. As a starting point, they have their sights set on prostate cancer, and have launched a member-driven, technology-enabled screening program for men that are susceptible.
lighting copywriters

Ketra

Our Client Have you ever seen how light—simply light—can sculpt, frame, and alter any object? If you have, you’ve witnessed the minor adjustments that can warm up a kitchen, brighten a human complexion, even intensify a painting. Breakthrough innovations marry art to science—and that’s certainly the case for Ketra’s advanced LED lighting technology.
home page copywriting

LendingFront

Our Client LendingFront is an end-to-end lending platform that helps regional banks, credit unions, and alternative lenders close more small business loans—with confidence and ease.  In short, LendingFront’s software simplifies loan applications—and enables cool-headed, tech-enabled underwriting for smaller loan amounts.
front cover of the productivity ebook that marketsmiths wrote for our client linkedin

LinkedIn

Our Client With the ability to display millions of job ads to its own world-largest professional membership base, LinkedIn is a powerfully effective talent recruitment engine. When the software juggernaut needed a consistent stream of high-quality content to fuel growth, they turned to MarketSmiths to write it. 
Longevity Consulting

Longevity Consulting

Our Client Thriving and growing, Longevity Consulting is a DC-based firm, 50 people strong. With roots in IT staffing and a clientele steeped in high-power regional and federal agencies, Longevity recently expanded its vision to offer—and indeed to own—the strategic side of the equation: technology solutions that work.
edited testimonials for Plative

Plative

Our Client Plative isn’t a cookie-cutter consultancy. Founded in 2014, they started out as a startup committed to improving customer performance. Fast forward five years: their innovative, integrative, and effective approach has transformed them into a global digital-first management authority—with a juicy story to tell.
prismview-logo.png

Samsung

Our Client If you’ve ever found yourself on the outskirts of a concert crowd, or way up high in a stadium, you’ve probably seen how a large-screen using LED lights can change your whole experience. Even for people with good seats, a great display can transform your perspective, spotlighting athletes, capturing close-ups of guitar riffs, honing in on instant replays, and picking out audience members so they become part of the action—even from far away.
hero caption writing

SmartLinx Solutions

Our Client Long recognized as a leading software platform in long-term healthcare, SmartLinx was looking to take its award-winning suite of workplace management tools to a broader audience.   Our Challenge It’s one of the most difficult moves in business.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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