Portfolio of Content Writing

Portfolio: Thought Leadership

Leadership Ghostwriting

Thought leadership alters outlook—and transforms the future, one idea at a time.

Your Ideas Can Leap Tall Buildings Let’s Make Sure They Do

How about a two-second thought exercise? Read this quote from Joel Kurtzman, editor-in-chief of Strategy & Business, and tell us what you think should go in the blank:

“A __________ is recognized...as someone who deeply understands [their business, customer needs], and the broader marketplace in which they operate. They have distinctly original ideas, unique points of view, and new insights.”

If you answered “thought leader,” you are correct. But isn’t it interesting how the quote works just as well if you filled the blank with “successful executive or entrepreneur”?

The fact is, you already have what it takes to be a thought leader. (If you didn’t, you wouldn’t have gotten here.) The trick is getting it from in here to out there, in a form that your target readers can appreciate, marvel at, and want to act upon.

Thought Leader Content Writing

That’s where MarketSmiths comes in. We’ve awakened many a visionary startup founder, venerable non-profit director, brilliant banking executive, masterful marketer, supreme sales leader, skillful software guru, and others to their inner thought leaders, Clark Kent-style. For the most part, it simply comes down to connecting the cables between your expertise and ours. Yours is your ownership of what you know—and how it can shape the future. Ours is the ability to draw out your insights through interviews and research—and turn these into persuasive arguments and compelling stories.

Being plugged into our ghostwriting machine also lends consistency to your platform, so you don’t fall prey to the once-in-a-blue-moon publishing calendar that is like kryptonite to so many aspiring thought leaders.

Naturally, we can’t post any samples here. Instead, here are the core beliefs that guide our process for identifying and unleashing your powers.

You take an unpopular stance.

There are a whole bunch of “thought leaders” parroting variations of the same ideas we’ve heard elsewhere. But a true TL goes against the grain. As voices rise in harmony, you cause readers to look again—and think harder.

You share your thoughts magnanimously (which takes heart and discipline).

You have to put in the work to articulate, share, and promote your ideas. Seth Godin sets a remarkable standard with his daily blog. If you think that’s an impossible standard to reach, think again: some posts are just 20-30 thought-provoking words.

You invent new constructs for thinking.

Einstein said, “We can't solve problems by using the same kind of thinking we used when we created them.” Bingo! Think Reid Hoffman, founder of LinkedIn, who coined the term “alliance” to redefine the employee / employer relationship of the 21st century.

You stay relentlessly on message.

Thought leaders are not one-and-done people. Marie Kondo, author of The Life Changing Magic of Tidying Up, created an actionable approach to organizing your home. But now with a new Netflix show, she’s still relentlessly on message. Susan Cain, bestselling author of the book Quiet, didn’t just write a book and go away. Instead, she’s overturning the introvert/extrovert paradigm through her blog, TED talk, and now school and corporate training programs. That’s a platform—and we can build one for you, too.

Rise above the din.

obama

U.N. Foundation

Synopsis We can’t say who and we won’t say where. But we’re a marketing company through and through, and we’d be disappointed if we couldn’t tell you this story. The Challenge A dear client, a top notch entrepreneur, asked us to ghostwrite a non-political article for a prominent political publication.
We write blog posts for one of the world's biggest social networks.

LinkedIn

Photo from www.inlytics.io The Synopsis We are heavy contributors to LinkedIn’s talent blog, a go-to source for in-house recruiters. We pitch, report, write, and incorporate client feedback—all in the service of informing this professional audience and making their lives easier, more fun, and richly potent. 
Sotheby's International Realty Listing Copy

Sotheby’s International Real Estate

Synopsis Perhaps the most prestigious name in international real estate harks back to a lauded 270-year-old auction house. Now under independent ownership, Sotheby’s International Real Estate (SIR) is home to some of the biggest luminaries in the business. Content Writing Challenge SIR turned to MarketSmiths to write a commemorative 40th anniversary advertorial for a glossy New York City publication.
forbes logo

Forbes ghostwriting

Forbes-Quality Ghostwriting Synopsis A self-made success, Mr. X has become a household name in his industry. When an opportunity arose for him to share his experiences with Forbes, he turned to our copywriters to ghostwrite an article.
Ghostwriting Services

Huffington Post ghostwriting

Forbes-Quality Ghostwriting Synopsis Mr. Y is a powerhouse in the financial industry, with a penchant for putting forth big-brushed, bold ideas. When one of those ideas suggested an insightful article, he turned to MarketSmiths for our ghostwriting services.
entrepreneur site

Entrepreneur ghostwriting

Forbes-Quality Ghostwriting Synopsis Mr. Z is a successful entrepreneur and regular columnist for Entrepreneur online. He tackles subjects from branding and marketing to leadership to health and lifestyle. When requests for his articles went up, he turned to us to ghostwrite some of his pieces.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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