An online addiction resource center wanted to launch a website that attracted both afflicted individuals and rehab facilities—so care providers could reach and help more people.
They wanted to create a site that looked and read better than competitive, directory-type websites. Many pages were involved, so it took multiple writers to complete the content in a relatively short timeframe (a few weeks).
We learned background information and brand tone, then staffed the project with a dedicated team and central oversight, including project management and content strategy. Our team created all diagnosis and recovery pages for the client’s beautiful site—heads and shoulders above directories. The next steps of this project entail ongoing marketing campaigns, featuring emails to care providers (treatment centers) and hopefully a rich blogging campaign.