Comprehensive addiction resource

With the launch of a new website, an online addiction resource center sought copy that would resonate with individuals and rehab facilities alike. MarketSmiths strategically produced copy that would bring the company's voice to life—and help it reach its desired

MarketSmiths created website copy that would bring the resource center's brand and tone to life.

Synopsis

An online addiction resource center wanted to launch a website that attracted both afflicted individuals and rehab facilities—so care providers could reach and help more people.

The Challenge

They wanted to create a site that looked and read better than competitive, directory-type websites. Many pages were involved, so it took multiple writers to complete the content in a relatively short timeframe (a few weeks).

The Results

We learned background information and brand tone, then staffed the project with a dedicated team and central oversight, including project management and content strategy. Our team created all diagnosis and recovery pages for the client’s beautiful site—heads and shoulders above directories. The next steps of this project entail ongoing marketing campaigns, featuring emails to care providers (treatment centers) and hopefully a rich blogging campaign.

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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.