Blogs and Press
The Synopsis
Benzel-Busch is a fourth-generation-owned luxury car dealership in New Jersey. The Agrestas—its owners—form a philanthropic mainstay in their community. Week by week, they open their wallets wide to sponsor and donate to little league championships, homeless animal rescue, special needs schools for children, and other community causes.
The Blog Writing Challenge
The Benzel-Busch home page points prominently to the weekly blog we ghostwrite. The intent (as always) is to resonate with readers, increase search-engine optimization, and tie disparate topics (such as fundraising galas) to the sale of cars.
The Results
Our blog writers have located a balance between celebration and humility. Each post introduces the philanthropic event, emphasizing its importance without preaching. Each post mentions—lightly—our client’s involvement with the event. And each post is embedded both with appropriate keywords, and a subtle marketing message.
Excerpt
For years, Benzel-Busch has supported local New Jersey baseball leagues. Our contributions go to buying uniforms and equipment for teams such as the Washington Township Baseball and Softball Association.
We are proud to announce that on June 11, the Benzel-Busch–sponsored Little League recreational baseball team of Washington Township (NJ) won the town championship! We’re so pleased, and we wish the team a big congratulations for its terrific season!
What The Client Said…
Thanks to MarketSmiths’ blog writers, Benzel-Busch has been able to efficiently and effectively communicate everything from dealership news to product offerings to our support for events and charitable partnerships. Our blog has been highly visible on benzelbusch.com, and gives us fodder for regular Facebook and Twitter posts.
MarketSmiths’ engaging writing has dramatically impacted the Search Engine Optimization (SEO) of our website. At the same time, it creates awareness of our commitment to the community and to numerous philanthropic associations.”
–Jaime Roberts, Director of Marketing, Benzel Busch
