Pioneering bioscience company
MarketSmiths was given the unique task of bringing a biosciences company's video script to life. The video's intent was to educate public health officials and, as the Zika virus continued to spread, advocate for mosquito control. Within 48 hours, our writers were able to polish up the script while balancing its academic language with a more emotional, human-centric tone.
Synopsis
An agency partner asked us to help enliven a video script for a biosciences company. The video intended to educate public health officials in Brazil and the U.S. on effective solutions for mosquito control, in light of the Zika virus outbreak.
Copywriting Challenge & Solution
The MarketSmiths scriptwriting team made swift work of it. We took a 5-minute video script–dense with verbiage and data—and reduced it to 4½ minutes, delivering the finished script to the client within 48 hours.
Results
The completed video script kept all statistics and case studies intact. MarketSmiths retained the educational, slightly academic voice the client had requested, while making it more it resonant and human—deepening the story arc and causing significant moments to emotionally land. Our client’s challenge is now to get the word out!
What the Client Says…
I feel like a fresh air just blew through this script. It is fascinating to see the difference! It is transformative. It feels very fluid. It is engaging. It has a positive mood and much more.Thank you for MarketSmiths’ amazing efforts.”
-Mary Olson, strategic consultant
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