B2C Website & Digital Copy
Synopsis
By cultivating solid structure and a welcoming community, Bodha Recovery Residences helps residents bridge the gap to a sober life. At its helm are capable administrators like Lauren Philhower: people who have done it themselves.
Challenge
The trick to writing engaging website copy was to capture hope and promise, without straying into saccharine or lingo-driven verbiage.
Result
Our writers:
- Cast a vibrant future—while acknowledging the reality of the past.
- Evoked physical spaces and community dynamics in vivid, thoughtful language.
- Told the director’s personal sobriety story in intrepid, inspiring prose.
The final product is a website that’s fully authentic, and hums with the possibility of a dignified, lasting transition.
Excerpt…
Outside? The thumping heartbeat of West Hollywood. Inside? An inviting, upscale space for sober living.
More bustling than our houses up north, Vista boards up to 15 residents, many of whom attend school, work, or receive outpatient treatment during the day. Entering Vista House, residents leave their judgments at the door. Whether you’re an alcoholic, drug addict, dual diagnosis, gay, lesbian, straight, or however else you might define yourself, we welcome you with open arms.
What The Client Said…
The best part about working with MarketSmiths was that every writer really listened to my feedback. Even if it took a couple of times to get it right, you were always able to capture what I wanted to say, how I wanted to say it.
I’m so happy with the final product–it really captures my voice, and the voice of Bodha. Since it went live, we’ve headed up a new marketing campaign, which is going very well.”
–Lauren Philhower, Director of Operations
