Choices in Childbirth

B2C Website & Digital Copy


The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mother and infant health outcomes in the developed world. Choices in Childbirth is dedicated to tipping the scales by providing resources to women and families across the nation.

Copywriting Challenge

Choices in Childbirth’s website addresses serious issues that affect every childbearing woman, regardless of race, economic status, or location. Our copywriters were delighted to create a voice both accessible and inspiring.We were also thrilled to finish writing the whole site in a week.

The Result

Partnering with Choices in Childbirth leadership, our copywriters crafted 20 pages of relatable, passionate, and inspiring copy. By taking an evidence-based and conversational approach, we banished any stigma surrounding alternative birthing—presenting Choices in Childbirth as a reliable resource for quality information and healthcare providers. The new site educates women and families everywhere, boosting confidence and expanding options.


The experience of giving birth changes you. With the right healthcare providers and information at your fingertips, it can be joyful, transformative, and deeply empowering. At Choices in Childbirth (CiC), we want to enable educated, healthy choices about birth.

We help expecting families learn the full array of healthy, safe, evidence-based options, so they can choose the providers and birth method that suit their highest needs. We’re a trusted friend, an informed educator, a passionate advocate, and a partner to maternal heath organizations nationwide.

The Client Says…

We are so happy with the results. We are very appreciative of your revisions [and hard work]! Thank you!”

– Michele Giordano, Deputy Director

If you’d like to read more, go to

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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