Entrepreneur Bob Stixrud had just taken over College Discount Cards, providing great deals on college campuses since 1998. Bob’s first play as boss: re-launch the company’s marketing strategy, starting with a sleek new website.
Bob had nailed down the site design. It was our job to create fresh, engaging, SEO-friendly copy that coiled around his vision like a fitted glove.
Content strategists that we are, MarketSmiths’ writers were able to write friendly, snappy copy that targeted three distinct audiences while complementing web design seamlessly.