College Discount Cards

Synopsis
Entrepreneur Bob Stixrud had just taken over College Discount Cards, providing great deals on college campuses since 1998. Bob’s first play as boss: re-launch the company’s marketing strategy, starting with a sleek new website.
Copywriting Challenge
Bob had nailed down the site design.

college discount site

Synopsis

Entrepreneur Bob Stixrud had just taken over College Discount Cards, providing great deals on college campuses since 1998. Bob’s first play as boss: re-launch the company’s marketing strategy, starting with a sleek new website.

Copywriting Challenge

Bob had nailed down the site design. It was our job to create fresh, engaging, SEO-friendly copy that coiled around his vision like a fitted glove.

Result

Content strategists that we are, MarketSmiths’ writers were able to write friendly, snappy copy that targeted three distinct audiences while complementing web design seamlessly.

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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.