CRF Health

As a leader in a relatively new field, CRF Health uses electronic Clinical Outcome Assessment (eCOA) solutions to help streamline patient data for clinical trilas. MarketSmiths helped revamp its website copy, making it concise, yet engaging, and accessible, yet highly

In order to be a leader in the healthcare technology sector, CRF Health evolved its website copy and made it concise, accessible, and engaging.


CRF Health leads the burgeoning field of electronic Clinical Outcome Assessment (eCOA) solutions, creating digital platforms and devices that make it easier for clinical trials to collect and manage patient data. The healthcare technology company offered incredible value—but its existing website copy didn’t strongly showcase it.

Copywriting Challenge

When the time came to revamp its website design, CRF Health turned to MarketSmiths to make its copywriting shine. The company’s new branding stressed simplicity—but the eCOA industry is multifaceted, technical, and complex. The new copy had to speak to diverse audiences with accuracy and expertise, while keeping things concise and engaging.


CRF Health’s new website copy conveys its strengths in a direct, accessible style that reflects the ease-of-use of its own solutions. With content that complements the site’s modern design and fresh branding, CRF Health is well positioned to continue leading the eCOA revolution.

What the Client Says

It’s challenging to find copywriters that understand the fine balance between salesy and informative, but MarketSmiths delivered on our new brand promise of being “simple” without losing the most critical parts about our company and products, while keeping the voice friendly and direct.

– Naor C., Director of Marketing


Our easy-to-use eCOA solutions are highly scalable, customizable, and efficient. CRF Health empowers you to collect data seamlessly, promote higher compliance, and help bring vital treatments to market faster—improving the lives of patients across the world.

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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.