eightturncrepe-hero-image

Eight Turn Crepe

B2C Website & Digital Copy

Synopsis

Luscious and beautiful, Eight Turn Crepe’s delicate, Japanese rice crepes are as easy on the eyes as they are on the taste buds.

Copywriting Challenge

Each Eight Turn Crepe deserved a mini-narrative-cum-menu-description, capturing both its personality and its ingredients.

The Solution

Our copywriters wrote descriptions that are equal parts playful, vivid, and positively mouthwatering. Our copy lets readers know what’s in each carefully wrapped crepe—while tantalizing their senses.

Excerpt

This one’s for the classic scramble lovers. The protein-knows-best types who love nothing more than to whisk and sizzle—or have someone do it for them. Put away your spatula, hit the snooze button, and say hello to your new best friend: eggs cooked right—with an electrifying flourish of truffles. Available all day.

If you’d like to read more, go to eightturncrepe.com.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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