AMR Care is an established elder care service that wanted to get the word out about an exciting new program. The offering: specialty companions trained to bring disabled or elderly arts enthusiasts to NYC-area shows and exhibits. AMC turned to us for copywriting services.
Challenge
Our copywriting challenge was to create an inviting and tightly-written promotional rack card – something that would capture the excitement of the arts and harness the frustration of sitting on the sidelines. The trick was balancing that emotional appeal with the tone of a premium service – and doing it on an incredibly tight time schedule.
Solution
MarketSmiths’ resulting copy, with Red & Company’s design, promised a safe and spectacular New York City outing. It captured interest while maintaining appeal—and built urgency to a clean and simple call to action.
Excerpt
You’re Invited To Savor New York City Culture
Cultured Companions are partners in the arts, ready to take you or your loved one on a dazzling adventure. From top Broadway productions to beloved museums, our resourceful culture lovers provide companionship from home to the final curtain and back, ensuring an excursion that is fun and familiar, sophisticated and safe.
Actors. Dancers. Musicians. Artists. We select and train them–then screen for your compatibility. Let Culture Companions help you or your loved one experience the best that New York City has to offer–because history should never become a thing of the past.
What the Client Says
The rack card looks GREAT! MarketSmiths provided the talent and rapid turnover I needed.”
-Anne Markowitz Recht, CEO of AMR Care Group
