emblem

Emblem IP

Estimated reading time: 6 minute(s)

B2C Website & Digital Copy

Synopsis

Attorney Nadia Munoz is a startup superhero. Her new intellectual property law firm is made to meet the needs of startups and entrepreneurs in NYC’s burgeoning Silicon Alley. Eschewing the tired trope of a stuffy overpriced lawyer, Nadia is hip, fresh, bold, and ambitious, just like the clients she represents.

Copywriting Challenge

Nadia already had a kickass website design, but now she needed some equally amazing copy. Her homepage and service descriptions had to evoke her youthful and hip style, while maintaining complete clarity and professionalism. To complicate things, all her copy had to abide by strict attorney advertising ethics laws. Good thing she found MarketSmiths.

Solution

MarketSmiths worked closely with Nadia and an ethics attorney to craft brilliant copy that captured her unique voice, spoke to an up-and-coming startup audience, and stayed within the confines of attorney advertising laws. Nadia is awesome–now her website is, too.

Excerpt

DAVID HAD A SLINGSHOT.
YOU’VE GOT US.

 

You’re doing it. Chasing your dreams, ignoring the haters, and running your own business. But the road to startup success can be peppered with pitfalls. How do you know you’re on the right track?

An awesome startup attorney can help keep your dream going strong. Munoz Law’s Advisor Role creates a strategic partnership that enables you to assess your legal needs, spot potential issues (before they pop up), and plan your path forward.

What the Client Says…

You guys really delivered. I’m so happy with the copy; I love how it sounds, love the tone and how the messaging carries. Every time I see it I geek out and say, ‘Wow, this really happened. I have this great team’.

Competition is tough out there, and you need to be on point–especially in NY. Hands down, hiring a copywriter is one of the best decisions I’ve ever made.”

-Nadia Munoz, Esq., President and Founder of Munoz Law PPC

If you’d like to read more, go to emblemip.com.

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