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We are heavy contributors to LinkedIn’s talent blog, a go-to source for in-house recruiters. We pitch, report, write, and incorporate client feedback—all in the service of informing this professional audience and making their lives easier, more fun, and richly potent.
It was tough but rewarding to learn how to think like technology recruiters—and to apply our client’s specific tonal preferences. Once we’d surmounted the learning curve, we started to land pitches and stories, effectively augmenting a notoriously tough editorial team.
Instead of one designated writer, our client got a team of three—sharing ideas, reporting, researching, and collaborating. Our bylined (and non-bylined) articles have gone viral to the tune of 30,000 to 120,000 views.
For example, this post about interview strategies used both our idea and our writing, gathering 108,000+ page views, 6,800+ Facebook likes, and 5,000+ shares.
We’re inordinately proud of our work for this client.