We write blog posts for one of the world's biggest social networks.

LinkedIn

Photo from www.inlytics.io

The Synopsis

We are heavy contributors to LinkedIn’s talent blog, a go-to source for in-house recruiters. We pitch, report, write, and incorporate client feedback—all in the service of informing this professional audience and making their lives easier, more fun, and richly potent. 

The Challenge

It was tough but rewarding to learn how to think like technology recruiters—and to apply our client’s specific tonal preferences. Once we’d surmounted the learning curve, we started to land pitches and stories, effectively augmenting a notoriously tough editorial team.

The Result

Instead of one designated writer, our client got a team of three—sharing ideas, reporting, researching, and collaborating. Our bylined (and non-bylined) articles have gone viral to the tune of 30,000 to 120,000 views.

For example, this post about interview strategies used both our idea and our writing, gathering 108,000+ page views, 6,800+ Facebook likes, and 5,000+ shares.

We’re inordinately proud of our work for this client.

Click here to read more of the LinkedIn Talent Blog! 

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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