hero image on content marketing project

Tangelo Software


Tangelo Software is a cloud-based enterprise platform that empowers organizations to easily create and publish documents—from annual reports to technical manuals to marketing collateral.

Copywriting Challenge

Tangelo found success through word-of-mouth referrals and industry events, but struggled to attract organic leads to its website. Co-Founder Erwin Groenendal recognized an opportunity for well-crafted website copy, paired with effective content and marketing strategies.


MarketSmiths rewrote website content, helping relaunch Tangelo’s site. Then, Groenendal turned to MarketSmiths to write ongoing content marketing pieces, including thought leadership articles, white papers, and newsletters.


The new website brings Tangelo 4-5x its previous lead volume. While the old site generated just four leads per quarter, the revamped website and fresh copywriting has attracted roughly 19 per quarter, a number which continues to grow.

What the Client Says…

MarketSmiths’ writing style is perfect—its writers masterfully use different voices for different pieces and purposes. I love to see what they add to my input: I always get something great, thanks to the time they invested to truly understand our our product and positioning. The research they do and the questions they ask make all the difference.”

– Erwin Groenendal, Co-Founder of Tangelo Software.

If you’d like to read more, go to tangelo-software.com.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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