Flaneur Wines

Located in Willamette Valley, Flâneur Wines is a winery that strives to make every wine experience memorable. It sought ways to make its presence distinct from competitors while enticing guests with its delicious wines. Marketsmiths transformed its website copy, capturing its elegance with strategic, humanized storytelling.

Flaneur Wines needed a copywriting team to transform its website and capture its passion for exploration and wine making.

Our Client

Flâneur (Fr. noun): a leisurely wanderer, a worldly explorer, a connoisseur of life 

Nestled in rolling, gorgeous Willamette Valley, Flâneur Wines was founded by a wanderer that found heaven on earth no-frills winemaking. He compiled a team of hard-working people that share his passion—and together, they manifest terroir.

Our Challenge 

The Willamette Valley is home to more than 500 wineries, with more arriving every season. MarketSmiths’ challenge was clear: how do we distinguish Flâneur Wines from surrounding competitors? How do we whet palates, draw in travelers, even turn readers into wine club subscribers eager to spread the word?

Flâneur crafts wines that tell an inimitable story. We set out to craft website copy that made you care about the story being told.  

Our Shared Success

Flâneur’s relaunched website is jaw-dropping. The photography is a treasure, rolling swiftly over panoramas that take your breath away. The font has character—melding well with whimsical illustrations that capture the lore of the wanderer. Our clients were as pleased with the web copy as we were: our pages intrigue, inform, and intoxicate. 

Fast. Efficient. However, most important: HUMAN!!! Working with MarketSmiths was a very personable experience, which translates directly into the work they put out. The copy, for lack of a better word, reads like a human wrote it for another human to read. They captured our personalities, told our story, and balanced technical information with illustrious story telling. —Russell Lichtenthal, Director of Hospitality & Sales, Flâneur Wines.


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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.