For All Time Films

Despite showcasing visually stunning work, “the website wasn’t converting the type of clientele that I wanted,” Jeremiah explained. “I was getting people I didn’t want to work with—because of budget or vision.” 

Amidst a bouquet of budget competitors, the challenge was to attract couples who valued investing in premium videography and appreciated his distinctive style. 

Juggling the demands of his business, Jeremiah sought outsourced website copy support to swiftly and effectively revamp his online presence. He discovered MarketSmiths topping a list of “the most reputable, quality copywriters in the country” and knew at once he could trust us to articulate his vision. 

Conveying a sense of purpose

Diving deep during the kickoff call, we enjoyed learning more about Jeremiah’s mission and higher calling. “The process was a lot like the discovery calls that I do,” he noticed. “It’s like a checkup—a discovery of pain points and then prescribing the right treatment.” 

In this case, the right treatment involved highlighting Jeremiah’s Christian values throughout the website copy—with words like “blessings,” “faithful,” and “union”—and evoking emotion through vivid descriptions of pivotal wedding moments, such as “your mother’s hands as she straightens your veil” or “the glimmer in your dad’s eyes as he walks you down the aisle.” 

Marrying faith with finesse

While occasionally a fresh copywriting team achieves brilliance with their first draft, it’s often the iterative process that truly refines the copy to meet client expectations. Promptly responding to Jeremiah’s feedback, our team finessed the website copy until it aligned perfectly with his vision.

Jeremiah appreciated the collaborative editing process. “The team was very cooperative when I needed changes. You guys made sure I was satisfied throughout the process, and that was awesome,” he remarked. 

Concerned about striking the right balance between expressing his Christian values and appealing to a broader audience, Jeremiah shared his apprehensions with our team.  “I wanted to be clear, but not overbearing,” he explained. The revision expertly navigated this delicate balance, resonating with believers and non-believers alike.

Streamlining sentiments

Before partnering with MarketSmiths, Jeremiah did lots of soul-searching to identify what he wanted to say on his website. But when it came to execution, he struggled to trim his thoughts down to punchy, captivating paragraphs. “MarketSmiths really helped me organize my thoughts in a concise way,” he reflected. 

Inspired by captivating headlines on other filmmakers’ websites, Jeremiah wanted impactful brand messaging of his own. MarketSmiths delivered succinct slogans—like “Your love story starts before you say ‘I do,’” “Your most sacred day, captured in His divine light,” and “Make your love story last forever”—conveying a clear mission and bringing Jeremiah’s vision to life.

Celebrating a signature style

From the punchy landing page paragraphs to the detailed approach page, the new website copy “made a big difference,” Jeremiah said. 

By articulating For All Time Films’ commitment to capturing every tender detail leading up to the big day, MarketSmiths successfully communicated Jeremiah’s unique filmmaking style and philosophy. 

“I loved that opening line about how your love story starts before ‘I do,’” Jeremiah explained. “I tear up because that’s such a huge part of my style. That’s exactly what I want people to know. MarketSmiths verbalized that in such a compelling manner, which was really cool to see.” 

Now, prospective clients get a powerful peek into the heart and soul of For All Time Films—and can easily discern whether Jeremiah is their perfect match.