audi sedan

Luxury car dealership

Synopsis

A successful Mercedes and Audi dealership wanted to get the word out about the Audi A6 and Mercedes-Maybach S600, along with other enticing new cars rolling onto the lot. It decided to release vehicle announcements in the form of blog posts written by MarketSmiths.

Copywriting Challenge

The power, luxury, and beauty of these new cars formed the basis of our ghostwritten blog. The key was to avoid luxury car clichés, while remaining appropriately professional for a highbrow audience. An additional challenge? The ghostblogger isn’t a car-head—at all.

The Result

Our ghostwritten blog gleams like a factory-fresh Mercedes. Each vehicle announcement whets the appetite for a test drive.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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