A self-made success, Mr. X has become a household name in his industry. When an opportunity arose for him to share his experiences with Forbes, he turned to our copywriters to ghostwrite an article.
The article outlined how to empower your employees, drawing heavily from Mr. X’s own experience growing his business. Our copywriters needed to capture his advice, while keeping the writing fresh, clear and inspiring.
We helped our client organize and illustrate powerful ways to give employees a sense of purpose, resolve, and confidence. A mix of actionable advice and perspective change, the article received well over 4,000 views on Forbes.