HealthAware

HealthAware provides a robust, data-driven solution that empowers people to live more well-rounded, healthier lives. The company envisioned a fresh website that would explain its wellness philosophy with clear, elegant, and informative language—and MarketSmiths writers delivered copy that would meet their needs. As a result, HealthAware gained 10 new leads through its site, and entrusted MarketSmiths to produce in-depth white papers that would contribute to its continued growth.

With simple, yet informative copy, HealthAware was able to resonate with site visitors who sought a digital solution for their physical health needs.

Synopsis

HealthAware’s surprisingly simple tools help drive behavioral changes, detect risks early, and support wellbeing. The company wanted a website as clear and elegant as its wellness solutions.

Copywriting Challenge

The company hired MarketSmiths and a competing copywriting agency on a preliminary basis for a head-to-head test. After drafting initial pages, HealthAware found that MarketSmiths’ learning curve was much faster—we quickly wrapped our minds around the complex tools and were able to intuitively communicate their benefits as streamlined, easy-to-understand content.

Solution

MarketSmiths went on to draft almost all of HealthAware’s redesigned website. Within the first month of its relaunch, HealthAware gained 10 new, high-quality leads from the site. The company is now enlisting our writers to craft in-depth white papers on a recurring basis.

Excerpt

Inspire Change Every Day

Our mission is based on this simple reality: that true health starts from within. We empower people to live healthier lives through digital therapies backed by revolutionary science and data-driven health risk assessments.

From making great nutritional choices to kicking unwanted habits, these acts may seem small, together they lead to a better world. They support compliance and chronic care, cutting healthcare costs, and inspiring stronger, more satisfied patients.

If you’d like to read more, go to healthaware.com.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

In order to be a leader in the healthcare technology sector, CRF Health evolved its website copy and made it concise, accessible, and engaging.

CRF Health

rock paper team

Rock Paper Team

MADLORD is a one-of-a-kind audio production house that delivers "sound from beyond."

MADLORD

oginaut website

Loginaut

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.