HealthAware’s surprisingly simple tools help drive behavioral changes, detect risks early, and support wellbeing. The company wanted a website as clear and elegant as its wellness solutions.

Copywriting Challenge

The company hired MarketSmiths and a competing copywriting agency on a preliminary basis for a head-to-head test. After drafting initial pages, HealthAware found that MarketSmiths’ learning curve was much faster—we quickly wrapped our minds around the complex tools and were able to intuitively communicate their benefits as streamlined, easy-to-understand content.


MarketSmiths went on to draft almost all of HealthAware’s redesigned website. Within the first month of its relaunch, HealthAware gained 10 new, high-quality leads from the site. The company is now enlisting our writers to craft in-depth white papers on a recurring basis.


Inspire Change Every Day

Our mission is based on this simple reality: that true health starts from within. We empower people to live healthier lives through digital therapies backed by revolutionary science and data-driven health risk assessments.

From making great nutritional choices to kicking unwanted habits, these acts may seem small, together they lead to a better world. They support compliance and chronic care, cutting healthcare costs, and inspiring stronger, more satisfied patients.

If you’d like to read more, go to

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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