The Meadow

Spanning 14 acres, this estate had nearly everything in its vast property—except for the words to capture its charm. As one of MarketSmiths' seasoned architectural writers, Michele Graham tackled the challenge head-on, walked and explored the grounds herself, and wrote

The George C Scott Estate tasked Michele Graham with crafting a compelling, memorable story through a multi-page brochure.

Synopsis

When the stakes are high, so are the expectations. At 14 acres, with a bridge, gatehouse, main house, gardens, stables, groomer’s quarters, pool, pool house, bridle path, and meadows, this estate, formerly owned by famed actor George C. Scott, had everything but a moat.

Copywriting Challenge

The then-owner, a financial guru, had not been satisfied with his previous copywriters (two). Not one to shy away from a challenge, MarketSmiths’ architectural writer, Michele Graham, went to work, walking the grounds, visiting each building, noting architectural details, and strategizing how to tell an effective story.

She then captured everything in lucid prose, amounting to a 16-page brochure.

Results

The sale of this property ($34 million) was the fourth largest recorded in this plush Connecticut suburb.

[opening lines of the listing]

As you enter the estate under a stone bridle path bridge, you are greeted by a majestic Georgian manor standing on a gentle hill. The estate unfolds to a sweeping meadow, exquisite gardens, stables with groomer’s quarters, a stunning pool and pool house, a stone gatehouse, and a bridle path one mile long.

The Meadow is an architectural achievement of classic design infused with a modern sensibility. The newly built custom buildings exhibit restrained, elegant taste and embrace natural light. The estate offers exquisite detail, a grand sense of scale, and park-like vistas. Hand-cut granite, specifically quarried for the main house, accents the slate roofs and custom mahogany doors and windows. This unique property embodies time-honored quality that is seldom encountered today.

[first floor]

The first floor is notable for exceptional materials and details, and the melding of European tradition with modern sensibility. While the house lends itself to entertaining on a grand scale, it also provides spaces and features that make a family feel at home.

— We cut 14 more pages…you get the idea! —

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