Synopsis
Teachers are tasked with one of society’s most important jobs—and one of the most challenging. Today’s technology has the potential to help educators and transform learning, but teachers rarely have the time to master these tools.
That’s where Educate comes in: its instructional technology coaches work closely with teachers, combining tech training with instructional best practices. While Educate is doing invaluable work with schools, its website fell short of raising interest and closing sales. That’s when they came to MarketSmiths.
Copywriting Challenge
Educate provides a niche service—one that’s desperately needed, but easily confused with shallow “professional development” coaching and hands-off technology training. The company needed to hone its website copy and brand messaging to clearly express its value, assert vital differentiators, and garner interest and sales—all at once.
Solution
Over the course of multiple meetings and in-depth conversations, MarketSmiths learned all about Educate’s audience, approach, and vision. Paired with a beautiful new web design, the site now crisply conveys the company’s passion and services, inviting new prospects to get in touch.
For MarketSmiths, this is one of our proudest sites: beautiful, dramatic, smart, and streamlined. For Educate, pairing it with the right content marketing will make it a game changer.
What the Client Says
Working with MarketSmiths was a lifesaver. After meeting with their expert team, we learned that the way we described our services could be confusing to those outside our industry—including our target market.
MarketSmiths helped us revise our message and redesign our website in a way that made our value clear to those we were trying to reach. They also helped us understand how to put our customer at the center of our story, and to be proactive about converting curious site visitors into qualified sales leads.
Greg and Jean took the time throughout the entire process to make sure all of the copy was done right, ensuring the story we were telling truly matched who we are as a company. We will definitely consult them for our future copywriting needs.”
— Jeff Lisciandrello, Manager of Digital Communications at Educate LLC
