Provence Inc.


A rapidly expanding insurance firm in California, Provence needed a new website complete with copywriting that reflected its growing stature. Built on a series of strategic acquisitions, the firm boasts an impressive range of offerings and expertise that the web copy had to convey.

Copywriting Challenge

While most insurance sites appeal primarily to prospective policyholders, Provence’s business goals required the copy to target another audience, as well: independent agencies that may want to merge with Provence. Through in-depth interviews, MarketSmiths understood this audience to craft copywriting to entice both insurance customers and other agencies.


Provence’s new website conveys its value, plays up its strengths, and appeals to the dual audiences central to the company’s business plan. Thanks to MarketSmiths’ attention to detail, the entire site was written and launched with minimal revisions in a matter of weeks.


At Provence, we approach acquisitions differently. If you’re looking for an owner-friendly option that respects your success, you’ve come to the right place.

No one knows your agency like you do; that’s why we may grant you greater autonomy, allow you to exit at your own pace, and honor what you’ve built by retaining your brand and employees. At the same time, we’ll introduce a number of efficiencies, allowing you to leave a successful legacy.

What the Client Says

We had such a great experience with MarketSmiths. We talked to multiple vendors before deciding to go with MarketSmiths. Some were more and some were less expensive but I didn’t get the feeling that the other vendors understood what we were trying to accomplish. Jean and Greg took the time to really understand our mission. We collaborated via many phone calls and email to finally get the finished product just right. I will be using services again soon.

— Iffi Wahla, President of Provence Financial & Insurance Services

If you’d like to read more, go to

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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