United Nations Foundation


The United Nations Foundation was set to bestow its highest honor on President Barack Obama: its Champion for Global Change Award. Working with 522 Productions, a video production company just outside of Washington, D.C., MarketSmiths was tasked to develop a powerful script that spoke to President Obama’s efforts and accomplishments–involving deep research and a tight timeframe. With Academy Award-winner Michael Douglas narrating, the final product is a tribute to President Obama’s lasting impression on the world.

Copywriting Challenge & Solution

With Academy Award-winner Michael Douglas on board to narrate, the United Nations Foundation needed a concise script that inspired while covering detailed policy achievements, including peacekeeping, climate change, and the adoption of the UN’s Sustainability Goals. Weaving in clips of President Obama’s own speeches, MarketSmiths constructed a stirring script that hit policy points and high notes alike.


Played at the United Nations Foundation’s Global Leadership Awards Dinner immediately before Ambassador Samantha Power accepted the award on President Obama’s behalf, the video is a fitting tribute to the President’s lasting impression on the world.

Ms. Power, the United States Ambassador to the United Nations, even commented on the video in her acceptance remarks. “And even as someone who has had the privilege of serving in President Obama’s Administration since day one,” she said, “in watching tonight’s video tribute, I was struck by how consistently he has put that theory into practice over the last eight years.”

What the Client Had to Say

Most of the time, we write video scripts ourselves. But when a project calls for an above-and-beyond script, we want expertise we don’t have in-house. This script had to be really, really good, so we wanted to make sure MarketSmiths weighed in–because research, nuance, and tight deadlines are their bread and butter.

-Kimberly McFarland, Producer at 522 Productions

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.