shoe

Rockport

B2C Website & Digital Copy

Synopsis

Famous for comfort, this Northeastern-born brand rolled out over 300 new and updated styles this year.

Copywriting Challenge

Working within established tone guidelines, our copywriting team had to capture the classic, while keeping things fresh and appealing.

Solution

In 350 characters, our descriptions cast vivid, interest-piquing hooks, gave traditional silhouettes a modern perspective, and called out the proprietary benefits of each style.

Excerpt

Our City tailored collection of women’s boots and shoes offers a borrowed-from-the-boys aesthetic ranging from oxford- to wingtip- to workboot-inspired.

A fusion of beautiful leathers, strong silhouettes, and impeccable detailing, this collection is for the woman who likes to makes a bold statement in footwear.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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