lighting copywriters

Ketra

Our Client

Have you ever seen how light—simply light—can sculpt, frame, and alter any object? If you have, you’ve witnessed the minor adjustments that can warm up a kitchen, brighten a human complexion, even intensify a painting.

Breakthrough innovations marry art to science—and that’s certainly the case for Ketra’s advanced LED lighting technology. Owned by Lutron®, the company’s revolutionary natural lighting system illuminates built spaces in a way that’s healthy and astonishing—and offers lighting designers and interior architects unprecedented flexibility and control.

Our Challenge

Ketra’s natural light replicates both sunlight and firelight—easy to state, but surprisingly challenging to evoke. At MarketSmiths, we were brought in to take on this challenge, creating copy that spoke to both the tech side (white light, color temperature, etc.)—and the gorgeous aesthetics. After engagement with SMEs, we brought Ketra’s product to light (so to speak): creating product pages, blog posts, educational content, illustrative case studies, social posts, and more.

Our Shared Success

In our time working with Ketra, they were acquired by Lutron®—a leader in the lighting industry. As the company continues to grow, we’re proud to have our fingerprints on copy that helps them tell other businesses, customers, and their employees who they are on their website, in their content pieces, on social media, and beyond. 

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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