At first glance, Daniel Kuncio might seem like any other orthodontist. He harnesses dental appliances (i.e. braces) to help people look better—while decreasing the long-term health risks that come from misaligned teeth and jaws. But Dr. Kuncio is both astoundingly experienced and amazingly passionate, as evidenced by his extensive teaching, writing, research, and travels–all for the love of dentistry and orthodontics.
Our wellness copywriters had a lot of ground to cover. Dr. Kuncio’s website copy had to address a broad range of treatment options—and convey his passion—without being pushy or overwhelming.
With “delete” machetes, our copywriters removed large, unwieldy swaths of medical information, filing new copy into absorbable chunks.
The resulting copy sparkles like a patient’s newfound smile.
A smile can be—literally—built to dazzle. It can look friendly and welcoming, with even teeth and a perfect jaw. A smile like that packs huge cosmetic and social advantages—allowing you (or your child) to sail through life: attracting people, gaining confidence, and spreading effortless joy.
But a dazzling smile is only a side benefit to truly exceptional orthodontic work. The reality is this: if you leave your (or your child’s) teeth and/or jaws out of line, you’re restricting his/her quality of life, including clean and healthy teeth and gums, and proper digestion and breathing.
You can eliminate these risks from your (or your child’s) life forever—and get a beautiful and natural makeover, too.