beauty copy

La Voila Beauty

Print Copywriting

Synopsis

For commercial and private clients, La Voila Beauty delivers flawless looks and luxury service in equal measures.

Copywriting Challenge

La Voila Beauty hired our copywriters to create a press kit evoking the beauty and magic of runway-worthy hair and makeup—and the powerful ROI its commercial clients enjoy.

Solution

Our copywriting team needed to channel the breadth of La Voila Beauty’s talent, while conjuring the beauty—and impact—of its work. The finished product, a glossy four-page brochure, piques fascination and delivers a potent promise of radiance, luxury, and professional service.

Excerpt

On the shelf, a new ponytail accessory doesn’t attract much attention. In use, the possibilities explode. So our team transformed a corner of an exclusive NYC department store into a glamorous ponytail showcase. Traffic boomed—and sales skyrocketed.

To entice beauty editors to a product launch, a top PR firm hired us to set up three beauty stations: Lash Lounge, Nail Nook and Braid Bar. The editors arrived in droves—and gave the product its best coverage to date.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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