With the ability to display millions of job ads to its own world-largest professional membership base, LinkedIn is a powerfully effective talent recruitment engine. When the software juggernaut needed a consistent stream of high-quality content to fuel growth, they turned to MarketSmiths to write it.
By the time LinkedIn tapped MarketSmiths to write ebooks and other gated lead magnets, we’d been working with their Talent Solutions team for 3+ years—and had a strong handle on both the subject matter and the brand’s unique voice and viewpoints. We worked rapidly to get more copywriting team members up to speed, so that we could scale our team’s knowledge base—and meet the company’s growth acquisition needs.
In 2018, we hit the ground running: writing content designed to raise search rankings and improve SEO. In 2019, we began to write ebooks, landing pages, email campaigns, banner ads, and guidebooks for an array of recruiting-related functions.
We focused on adding real value for recruiters—and crisply differentiating LinkedIn’s positioning as the top professional network, not a job board or ATS (applicant tracking system). With qualified visitors clicking through gated pages to download valuable content, we supported the creation of a high-powered lead delivery engine.
Check out some of our work: