oginaut website


B2B Website & Digital Copy


Loginaut is a New York City digital development agency in a crowded space.

Copywriting Challenge

First, technical writing is often just that: technical. We needed to eliminate jargon and boring definitions, and educate the reader–without turning academic.



  • Streamlined Loginaut‘s service descriptions into small blocks of easy-to-read website copy, separated by bold headlines.
  • Put the company’s distinction front-and-center, replacing tedious definitions with meaningful context.
  • Made the contact page and principal bios fun, friendly, but no less professional.


Whether you’re building a next-level website or application, you need a digital agency that does the job with vision, care, and quality — and without shortcuts. That way, your technology functions flawlessly… and scales as you expand. As cutting-edge strategists with digital mastery, we do the job right — and we do it beautifully.

What The Client Said…

I know Jean socially, and I always like what she has to say about website copy. So when we hired MarketSmiths to write ours, we knew it would lead to something good. After a short, surprisingly deep conversation about our company, Jean and her copywriters delivered content designed to grab the reader’s attention first, then show off our skill set. We’re very happy with the result.”

–Alex Khalamov, Co-Founder

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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