luxe finds website

Luxefinds Cleaning

Synopsis

Trendsetter Phyllis Cheung was applying her distinct eye for fashion to a whole new field: curated luxury cleaning supply boxes, filled with all the lavender-smelling, foamy, and buttery-soft goodness you might imagine.

Copywriting Challenge

Phyllis sought a pointed email campaign to hook suppliers, as well as gorgeously vivid website copywriting to entice her readers to subscribe.

Results

MarketSmiths played on Phyllis’ success in the fashion world, while making waves in a new industry. With web copy that’s both clear and vivid, we detailed her new subscription service, weaving in a sweet founder’s story for Phyllis and her business partner—her nine year-old daughter, Olivia.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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