Synopsis
Trendsetter Phyllis Cheung was applying her distinct eye for fashion to a whole new field: curated luxury cleaning supply boxes, filled with all the lavender-smelling, foamy, and buttery-soft goodness you might imagine.
Copywriting Challenge
Phyllis sought a pointed email campaign to hook suppliers, as well as gorgeously vivid website copywriting to entice her readers to subscribe.
Results
MarketSmiths played on Phyllis’ success in the fashion world, while making waves in a new industry. With web copy that’s both clear and vivid, we detailed her new subscription service, weaving in a sweet founder’s story for Phyllis and her business partner—her nine year-old daughter, Olivia.
