Overachievers by nature, the former professional athletes at the helm of a Florida-based family office had their sights set high. With a burgeoning clientele, their new website–fresh off the presses–just wouldn’t do. They wanted to relaunch a better site to reflect a new bar of clarity and excellence.

Copywriting Challenge

MarketSmiths was up for the task. First, we convinced our client to let us start from scratch–and create fresh strategy. We then dove in, learning what we needed about our client’s business to map out crisp navigation–and deliver an intuitive, powerful site map.

After that, we wrote the site. We arrived at the central theme: true financial transparency. Piece by piece, page by page, we illuminated what that meant–in our client’s services, in the people who work there, in the results they helped to create. We then provided input into the unfolding design.


We believe the finished site is extraordinarily beautiful. Have a look, and let us know your thoughts!

If you’d like to read more, go to

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.