ghostwriting blog

MyMusicCloud (now eMusic)

Blogs and Press

The Synopsis

MyMusicCloud allows Smartphone, tablet, and computer users to store their music library on the cloud, and access it on any device, via any platform (Mac or PC).

As a sapling amidst Sequoias (iCloud, Amazon Cloud Player, Windows Azure Cloud), the client wanted to launch a blog that would get found, read, and relished by music lovers—while gently showcasing MyMusicCloud’s service.

The Blog Writing Challenge

At first, the weekly blog was envisioned as a guide to the service’s features. Although new features get added frequently, we quickly discovered that talking about them wouldn’t deliver sheer website traffic oomph. We took the lead to convert the blog into a fun, editorial-like read. Music aficionados can discover new artists, and explore fresh ways of compiling their music.

The Results

As with all commercial blogs, the key is to provide engaging, helpful content—while making a subtle push.

  • Our ghostwriter creates and maintains a list of topics–from the seasonal to the newsmaking. One particular winner: The 10 Funniest Misheard Lyrics (left).
  • Each week, MyMusicCloud collaborates with our blog writer to choose a topic. We write it with minimal input, and incorporate any client comments.
  • Each post contains a surprising (and varied!) selection of relevant songs (classic rock to 90s rap to top 40). If possible, we showcase a MyMusicCloud feature, i.e. the “Lyrics” button.

The blog has become an integral part of the MMC site. It’s received a stream of positive comments for our quirky topics and thoughtful playlists.

Excerpt

Does this sound like you? You’re blissfully singing along to a favorite song when the staring, pointing and laughing starts. What?! No way! My friends can’t be laughing at ME, can they? Everyone knows She was a fax machine, she kept her modem clean are the lyrics to AC/DC’s “You Shook Me All Night Long,” right?

Mmmm, not so much. But you’re not alone! Misunderstanding popular song lyrics happens to the best of us. Some of the most famous mangled verses are Jimi Hendrix’s Excuse me, while I kiss this guy, (actually: “’Scuse me while I kiss the sky”) and Nirvana’s Here we are now – in containers (in fact: “Here we are now, entertain us”) from “Smells Like Teen Spirit.”

What the Client Said…

We hired MarketSmiths to launch the weekly MyMusicCloud blog. We’re extremely pleased with the result. Not only is our ‘tech talk’ now entertaining and engaging, the blog writers were able to begin sourcing topics after the first few months. The lively topics—misheard lyrics, “rain” music, outdoor music festivals (like Electric Forest in Rothbury, Michigan), and dozens of others—have triggered positive comments, which shows not only that people are reading and engaging, but that the word about our blog is spreading.”

–Eyal Megged

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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