fitness copy

National fitness brand

B2C Website & Digital Copy


A renowned fitness company based in NYC shook off its corporate image for a special project: a fitness studio offering spinning, private training, and intimate classes.

Copywriting Challenge

Our copywriters had to capture the intimacy and customization of a bespoke studio, and the affordability and assets of a national brand.

The Solution

Our copywriting team crafted powerful, consumer-facing messaging that captures both high-end luxury and the grassroots boutique experience—positioning this new fitness studio as the best of both worlds.


In one-on-one sessions, our private trainers apply their elite understanding of strength and conditioning to create a progressive program customized for your body. As the industry’s best, our trainers inspire and empower you toward your goals—and beyond.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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