fitness copy

National fitness brand

B2C Website & Digital Copy

Synopsis

A renowned fitness company based in NYC shook off its corporate image for a special project: a fitness studio offering spinning, private training, and intimate classes.

Copywriting Challenge

Our copywriters had to capture the intimacy and customization of a bespoke studio, and the affordability and assets of a national brand.

The Solution

Our copywriting team crafted powerful, consumer-facing messaging that captures both high-end luxury and the grassroots boutique experience—positioning this new fitness studio as the best of both worlds.

Excerpt

In one-on-one sessions, our private trainers apply their elite understanding of strength and conditioning to create a progressive program customized for your body. As the industry’s best, our trainers inspire and empower you toward your goals—and beyond.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

Something went wrong. Please check your entries and try again.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.

Powered byRapidology